Your favorite NFL team star appears in a Hallmark Christmas film. The Buffalo Bills and Hallmark Channel have succeeded in bringing “Holiday Touchdown: A Bills Love Story” unites the holiday spirit of Christmas with football, the emotions of real players, memorable fans, and the hometown atmosphere that will warm the coldest night in Buffalo.
The wait is now over for both football and movie lovers of the holidays to have their way. Hallmark Channel released a cinematic first appearance on November 22, 2025, with Holiday Touchdown: A Bills Love Story a first-of-its-kind partnership with the Buffalo Bills that is filling screens and social media. The movie is the perfect combination of the excitement of NFL football and the classic Hallmark movie flair that will attract whole new generations of audiences.
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The entire film was shot on a different location in Buffalo, New York. The plot centers around Morgan Quinn, a devoted pediatrician (Holland Roden), and her neighbor, Gabe DeLuca (Matthew Daddario), a fictional executive of the Buffalo Bills. Despite cheering together for the Bills all their lives, when Morgan wants to repay a mysterious benefactor who helped her family in the past, Gabe intervenes. Their search reveals hidden truths – and in the case of Gabe, an opportunity to show Morgan how he really feels.
Holiday Touchdown remains a celebration of Bills culture, with cameos by real-life players such as Damar Hamlin and Dion Dawkins, legends Jim Kelly and Thurman Thomas, and even head coach Sean McDermott – making it more than another holiday film.
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The film captures the essence of Buffalo traditions with neighborhoods gathering around Highmark Stadium to recognize the spirit of the world-famous “Bills Mafia”. There is a warm touch as families capture their final picture at the old stadium, and then a new era commences as families celebrate the city’s lifelong affection for its team.
The collaboration between Hallmark and NFL is a ratings victory, combining holiday romance, family, and football together in a way never experienced before. Whether you are a Bills fan or simply looking for a feel-good film to start your Christmas season, “Holiday Touchdown: A Bills Love Story” is a hit on the right notes for both fans and newcomers.
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